Why Most Goals Fail (And the Simple System That Actually Works)

Every January, we start with the best intentions.

Lose weight.
Make more money.
Finally focus on myself.

And then… somehow, most of those goals fade away.

Not because we are lazy or unmotivated.
But because we focus on the goal and forget to design the person who can actually live it.

That’s why I created a simple three-part goal system.

Because goals aren’t just about what you want.
They are about who you are becoming and how you’ll show up.

So what do goals really look like?

Most people only think about the end result.
But real, lasting change has three layers:

• Outcome – what you want
• Identity – who you’re becoming
• Action Plan – how you will live it daily

Miss any one of these, and the goal becomes shaky.

1. Outcome: What do you want?

   This is the easy part.

   Ask yourself:
   What do I actually want to achieve?

   For example:
   Lose 20kg
   Build a workout routine
   Feel more in control of my life

   This is your destination. But a destination alone doesn’t change behaviour.

2. Identity: Who do you need to become?

   This is where most people stop short.

   Instead of only asking, “What should I do?”

   Ask, “Who do I need to become for this to feel natural?”

   Because when your identity shifts, your actions start to follow without constant willpower.

3. Action Plan: How will you live as this person?

   Now we get practical.

   What will you do?

   When will you do it?

   How often?

   This is what turns a good intention into a real routine.

Let’s make it simple.

Outcome
I want to lose 20kg.

Identity
I am someone who values my health and treats my body with respect.

Action Plan
What: Go to the gym
When: Friday, Saturday, Sunday
How often: 3 times a week
Duration: 1 year
Tracking: Use my action tracker
Reward: One cheat day after a month of consistency

Now everything is aligned.

This is why the system works.

It connects vision to identity, and identity to daily behaviour.
You’re not just chasing a result — you are becoming the person who naturally lives that result.

And that’s how goals finally stick.

So if you truly want to design your life:
Get clear on the outcome.
Choose the identity.
Commit to the actions.
Then show up, one aligned step at a time.

Giddy up. Your future self is already cheering you on.

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